Introduction

Welcome to Understanding Advertising 2008-9. This resource is designed to help your institution to take full advantage of your special annual membership of the visit4info Web site. It is designed for use by:

• staff within a Media Studies department
• subject teachers right across the curriculum
• students on a wide range of courses.

Not only do you have full access to the site itself for 12 months, you also have permission to download and store high resolution versions of advertisements for offline use. This means that you can exert a degree of control over which students have access to what, if only by distribution of information. This may prove important given that some of the advertisements could be regarded as inappropriate for younger students. Taking a good look around the site yourself first is, as a consequence, recommended.