Welcome

Welcome to Understanding Advertising 2008-9.

If you are new to the resource, please read the Introduction, particularly the contents and navigation pages. Otherwise, go directly to a section using the tabs across the top of the screen.

Understanding Advertising 2008-9 is designed to help your institution to take full advantage of your special annual membership of the visit4info Web site. Either read each section consecutively, or choose the most appropriate section. To see a full contents list, go to the table of contents.

If you would like to access a printable version of the onscreen content, click on the Resources tab and then select Printable version.

To return to this front page, click on the Understanding Advertising 2008-9 title at the top of any screen. Click on visit4info at the top right-hand corner of any screen to visit the visit4info Web site.

If you would like to order a copy of Understanding Advertising, please click here.